Would have HBO's 24/7 series helped "The Rivals: Hopkins vs Jones II" sell better?

As you all know 24/7 helps create more buzz and Roy Jones has formerly been on the show when he faced Joe Calzaghe. I for one think that a doenting of Jones and Hopkins, talking smack back and forth and especially learning more about Hopkins past would have seriously helped this fight, PPV's or in ticket sales because from what I hear on the "streets" (aka internet haha). Hopkins Jones II ain't selling pretty.